Leading wine & spirits importer Palm Bay International is pleased to announce that Calvados Boulard is partnering with Cell Phones For Soldiers to celebrate the 75th anniversary of D-Day. For every Instagram post that uses the hashtag #ToastToTroops, Boulard has pledged to make a $5 donation (up to $25,000).
Calvados has a unique connection to U.S. history and the military. During World War II, allied troops came ashore to launch the largest seaborne invasion in history. They landed on the beaches of Normandy, France – home to Calvados Boulard. After the Normandy landings (recognized today as D-Day), General Eisenhower was introduced to the Boulard family and Calvados Boulard V.S.O.P., which quickly became the favorite of the General and his troops. June 6th, 2019 will mark the 75th anniversary of the D-Day landings.
On a mission to “Connect America’s Bravest,” Cell Phones For Soldiers is a national nonprofit organization dedicated to providing cost-free communications services and emergency funding to active-duty and veteran military members. Since 2004, Cell Phones For Soldiers has provided more than 300 million minutes of free talk time and recycled more than 15 million cell phones. Each week, Cell Phones For Soldiers mails approximately 1,500 calling cards to troops in need.
“We are proud to support Boulard’s partnership with Cell Phones For Soldiers in honor of the 75th anniversary of D-Day,” says Gary Schlem, Senior Director of Brand Development at Palm Bay International. “As a family-owned company deeply passionate about our brands, we aim to partner with those who reflect our own ideals of passion, authenticity, and respect. We invite our consumers to support our troops who bravely support us in return.”
General Manager of Spirit France, Serge Dersahaguian, also says, “It is our deep pleasure to honor such a rich moment in history by supporting military families. We toast with Calvados Boulard to the past, present and future brave soldiers.”
Boulard Calvados is the first name in super-premium Calvados, the celebrated apple-based spirit unique to the Normandy region. With a 31% share of the U.S. Calvados market and international distribution in 60 countries, Boulard is one the leading brands of Calvados in the U.S. and worldwide.