The Meaning Behind the Logo

June 5, 2014

CPFS_LogoTo celebrate Cell Phones For Soldiers’ 10th birthday, the charity unveiled its new logo to ring in another decade of service to veterans and active-duty military personnel.

The development of the new logo took several months of truly transforming who we are, what we do and where we are headed as a charity into a beautiful image. The logo has several abstract, yet quite profound elements sewn into it to capture the meaning and nuances of Cell Phones For Soldiers. The new look and feel of the charity’s logo visually encapsulates the essences of 10 years of service providing a lifeline for America’s Bravest as well as our vision for the charity’s future.

At first glance of the new logo, some of the charity’s supporters noticed the red double arches while others sighted a red heart. Both interpretations are spot on.

First, the red arches signify connections that Cell Phones For Soldiers strives to provide to troops abroad to their loved ones back home. Minutes That Matter connects the world’s bravest men and women with their biggest strength, their families. Through your donations, Cell Phones For Soldiers is able to send these brave warriors calling cards so that they can stay in touch with those who mean the most to them. These moments of connection will allow military members to hear that they are missed, and bridge the distance between them and their families even if just for a moment. Although quite subtle in the charity’s new logo, those “arches of connections” are the cornerstone of Cell Phones For Soldiers mission.

The red abstract heart denotes reconnections which Cell Phones For Soldiers affords veterans in need through the support of emergency funding. Helping Heroes Home reconnects today’s modern day heroes as they return back home. By donating used cell phones, the charity is able to provide emergency relief funds to assist veterans as they rebuild their lives after honorably serving their country and protecting our safety.The heart shape displayed in the new Cell Phone For Soldiers logo also underscores a “heartfelt” appreciation for all that our military personnel, active and retired, do for our nation.

In creating a logo that represents the core of both Minutes That Matter and Helping Heroes Home, the charity underwent a thoughtful process and set forth to incorporate the mission, vision and goals of Cell Phones For Soldiers. The final product:  Cell Phones For Soldiers’ heart and soul of who we are, what we do and where we are headed have been beautifully captured in the charity’s new and improved logo.

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