In partnership with Cell Phones for Soldiers, Capital One has launched “Every Second Counts“, a campaign that rewards customers’ use of its mobile banking application. For every new user login, Capital One will donate 60 seconds of talk time to our military members and an additional 10 seconds of talk time for particular mobile transactions. Capital One has set a goal to donate 6 million minutes to Cell Phones for Soldiers through this effort!
“The ‘Every Second Counts’ campaign provides a unique platform to promote our mobile capabilities while also providing support to a great organization,” said Patrick McLean, VP of brand strategy.
“We want to save our customers time and money. That’s what our mobile application does best,” explained Toby Russell, VP of Digital. “And, this holiday season we’re making every second count with a program that saves our customers time and gives our servicemen and women phone minutes to connect with loved ones.”
Expanding customer engagement through mobile
Since Capital One’s partnership with Cell Phones for Soldiers began three years ago, associates and customers together have donated more than 528,000 minutes to our troops and their families and kept more than 8,800 unwanted cell phones out of landfills. The phone collection and recycling program that began with associates was extended to Louisiana and Texas branches as a pilot with customers as part of Earth Day 2011.
Today, all Capital One branches are a donation drop-off point for customers to recycle gently-used mobile phones. Every phone collected equates to 60 minutes of talk time – and reduces the volume of items added to landfills, while preventing groundwater and landfill contamination with toxic substances like arsenic, lead, cadmium and mercury.Capital One is an e-Steward Enterprise, publicly committing to responsibly recycle all company-owned electronics and supporting non-profits that feel the same way.
Visit Every Second Counts campaign online to learn more information and a special thanks to Capital One for their ongoing support.