The Meaning Behind the Logo

CPFS_LogoTo celebrate Cell Phones For Soldiers’ 10th birthday, the charity unveiled its new logo to ring in another decade of service to veterans and active-duty military personnel.

The development of the new logo took several months of truly transforming who we are, what we do and where we are headed as a charity into a beautiful image. The logo has several abstract, yet quite profound elements sewn into it to capture the meaning and nuances of Cell Phones For Soldiers. The new look and feel of the charity’s logo visually encapsulates the essences of 10 years of service providing a lifeline for America’s Bravest as well as our vision for the charity’s future.

At first glance of the new logo, some of the charity’s supporters noticed the red double arches while others sighted a red heart. Both interpretations are spot on.

First, the red arches signify connections that Cell Phones For Soldiers strives to provide to troops abroad to their loved ones back home. Minutes That Matter connects the world’s bravest men and women with their biggest strength, their families. Through your donations, Cell Phones For Soldiers is able to send these brave warriors calling cards so that they can stay in touch with those who mean the most to them. These moments of connection will allow military members to hear that they are missed, and bridge the distance between them and their families even if just for a moment. Although quite subtle in the charity’s new logo, those “arches of connections” are the cornerstone of Cell Phones For Soldiers mission.

The red abstract heart denotes reconnections which Cell Phones For Soldiers affords veterans in need through the support of emergency funding. Helping Heroes Home reconnects today’s modern day heroes as they return back home. By donating used cell phones, the charity is able to provide emergency relief funds to assist veterans as they rebuild their lives after honorably serving their country and protecting our safety.The heart shape displayed in the new Cell Phone For Soldiers logo also underscores a “heartfelt” appreciation for all that our military personnel, active and retired, do for our nation.

In creating a logo that represents the core of both Minutes That Matter and Helping Heroes Home, the charity underwent a thoughtful process and set forth to incorporate the mission, vision and goals of Cell Phones For Soldiers. The final product:  Cell Phones For Soldiers’ heart and soul of who we are, what we do and where we are headed have been beautifully captured in the charity’s new and improved logo.

Cell Phones For Soldiers Loses an Amazing Volunteer

ScottyRecently, Cell Phones For Soldiers lost an amazing volunteer. Earl “Scotty” MacKenzie, A true patriot, he dedicated his life to veterans. He was a World War II veteran, serving honorably in the U.S. Army. He received the Purple Heart award, among many other awards and recognitions. He was very proud of his military service. Scotty, we will miss you and your compassionate work for your fellow military members.

A few years ago we wrote the below blog highlighting Scotty’s many achievements.

Purple Heart Veteran and Cell Phones For Soldiers Volunteer – Sept. 2012

Cell Phones For Soldiers wouldn’t have been able to provide more than 168 million minutes of free talk time for our servicemen and women without the support of volunteers from all across the United States. One of those dedicated volunteers is 87 year old wounded World War II veteran, Scotty MacKenzie.

MacKenzie, a Private First Class, was a machine gunner for the United States Army and was deployed three times to the South Pacific. On his last deployment he was on patrol in enemy territory when he was shot multiple times.

He knows firsthand how important it is for our servicemen and women to communicate with loved ones back home. When asked about communication options when he was serving in the military, MacKenzie said, “the only thing you could talk to was a coconut tree.” He also shared that most letters from home never caught up with him since his unit was constantly on the move. Sometimes he wouldn’t receive the letters until months after he returned home.

He has fostered relationships with large-scale organizations including Ace Hardware, Texas Roadhouse and the Military Order of the Purple Heart. Collectively his cell phone collection outreach efforts have resulted in more than 2.1 million minutes of prepaid talk time for men and women in uniform. In 2011 alone, MacKenzie’s drop-off locations collected 5,715 unwanted cell phones.

Mackenzie shares his words of encouragement with fellow commanders within the Military Order of the Purple Heart. “If I can do this at 87….then you can do this at 37.”

MacKenzie continues to spend an average of two to three hours a day working on the Cell Phones For Soldiers campaign out of his home in Wyoming. He attributes his commitment to the charity to the Bergquist family.

“I think it’s one of the greatest projects I’ve ever been involved in and I bless the family and those children.”

June 25, 2014

CPFS Gives Back to Dallas Veterans


Honor, Remember, And Celebrate Every Day

American Flag with soldier

As we close out the month of May, we reflect on the meaning of National Military Appreciation month.

We kicked off the month of May with Military Spouse Appreciation Friday, May 9, honoring the patience and determination of military spouses nationwide who manage and guard their families while their husbands and wives serve our country. Service doesn’t just fall to those in uniform; it is certain that military spouses serve our country as well. The stress that spouses endure, as they worry for the deployed and as they find strength to go about the daily routine of running their households, can only be imagined by civilian families. The service of military spouses is many times forgotten.

Saturday, May 17, we honored the Armed Forces on Armed Forces Day. This day recognizes the sacrifices of the servicemen and women who protect our country from harm’s way, seven days a week, 24 hours a day. Every day their service enables us to enjoy the rights and freedoms that we so often take for granted.

Monday, May 26 we celebrated Memorial Day. On this national holiday, we as a country remember those who have died during active military duty. The United States honors those who gave their lives to protect our country – the biggest sacrifice any citizen can give to his or her country. With heartfelt gratitude, we remember our fallen heroes on this day and thank them for the gift of freedom.

Looking back at a full month dedicated to honoring our military, it does not seem like enough. For all that our past and current military personnel have done and are doing to protect our country, one month of remembrance, honor and celebration for our heroes is truly insufficient. The sacrifices that generations of military members and their families have given and currently give is profound and sobering.

Freedom is not free. Every day – even for only one minute a day – let us mindfully honor, remember and celebrate our country’s military personnel, past and present, who have afforded us our freedom.

June 12, 2014

CPFS Gives Back To Memphis Veterans


June 9, 2014

Myra Kraft Community MVP


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