• GM Military Discount, one of the best programs of its kind in the industry, will be expanded to military spouses and retirees throughout the month of May 
• Chevrolet to offer exclusive “Honor” badge for those who purchase an eligible Chevrolet vehicle utilizing the Military Discount 
• For every Chevrolet sold utilizing the Military Discount through the month of May, Chevrolet will donate $100 to Cell Phones for Soldiers

DETROIT – May is National Military Appreciation Month in the U.S., and Chevrolet will honor the occasion by expanding the industry-leading GM Military Discount in several ways. In May, the GM Military Discount Program will be expanded to include military spouses and retirees, and Chevrolet will offer an exclusive “Honor” badge to anyone who buys an eligible Chevrolet through the program and donate $100 to Cell Phones for Soldiers. 

“We are committed to offering military professionals and their family members the best value in the industry,” said Dan Akerson, General Motors Chairman and CEO “As a former Navy man, I hold the highest regard for the men and women of our Armed Forces – past and present – who help keep our country safe and preserve our precious liberties.” 

Expanding One of the Best Military Discount in the Industry 

During May, the GM Military Discount program – already recognized as the best program in the industry – will be extended to spouses of Active and Reserve members, as well as retirees, of

the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount is available on most Chevrolet, Buick and GMC models, with discounts typically ranging between $500 and $4,000 off MSRP, the suggest retail price of the vehicle purchased. 

In addition, the GM Military Discount offers an additional $750 discount per selected Chevrolet, Buick and GMC vehicles to eligible members of USAA, a financial services provider for the military community. 

In 2010 alone, the GM Military Discount program provided more than 70,000 discounts to military personnel and their families for a cumulative value of more than $60 million.

Introducing the Chevrolet “Honor” Program 

For every person who purchases, leases or orders a new Chevrolet vehicle using the GM Military Discount in May, Chevrolet will provide an exclusive set of “Honor” vehicle badges as well as contributing $100 to Cell Phones for Soldiers. 

At the customers’ request, dealers will install the badges on their new Chevrolet at no additional charge. The badge features a yellow ribbon and “Honor” script, to serve as a subtle recognition of the brave men and women serving in the armed forces. 

The program will conclude with 99 “Honor & Valor” Limited Edition 2012 Chevrolet Camaro SS vehicles, which will debut during the Indianapolis 500 military personnel parade, May 28. The limited edition Camaro will be available to order through www.gmmilitarydiscount.com, beginning May 2011. 

Chevrolet will also make a $100 donation for Honor badge ordered through the month of May to Cell Phones for Soldiers, a non-profit group that provides free communication tools to troops serving overseas. Since May of last year, Chevrolet and our Dealers have collected more than 50,000 cell phones in support of Cell Phones for Soldiers. Since Cell Phones for Soldiers began, proceeds from phone collections provided more than 114 million minutes – or more than 200 years – of free calls home for U.S. troops.  

About Cell Phones for Soldiers
Cell Phones for Soldiers was created by Brittany & Robbie Bergquist of Norwell MA.  After reading a story about a soldier who ran up a huge phone bill calling home from Iraq, these two teenagers decided to help out.  They started by opening an account with $21.00 of their own money.  They are collecting cash donations and old cell phones.  The cell phones are recycled for cash and the proceeds are used to buy prepaid calling cards for our soldiers serving in the Middle East.  Cell Phones for Soldiers is a registered 501(c)(3) non-profit organization.  Their efforts have motivated people and businesses around the country to donate to this worthy cause.  Their goal is to provide every US soldier with a way to call home for free.  For more information, please visit www.cellphonesforsoldiers.com.

About USAA

USAA provides insurance, banking, investment and retirement products and services to more than 8 million members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving or have honorably served our nation in the U.S. military – and their families. For more information about USAA, or to learn more about membership, visit usaa.com.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com